WILLIAM REN

VFX Artist / 3D Generalist / UIUX /  Graphic Design


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Graphic Design :  
 Collaboration with PepsiCo Design and Innovation, created created a series of key visuals and event planning

Details







Project Brief :







Students from Penn State's GD304: Practical Communications course teamed up with PepsiCo Design and Innovation, the LIFEWTR Brand and Design team, and North Division Marketing to develop key visuals and event planning for a brand campaign. This campaign promoted a special Series 11 bottle created exclusively for the Penn State University Park campus. Over a 15-week semester, my partner, Taylor Gunnerlls, and I designed visuals and deliverables that showcased the artwork on the Series 11 Move Around bottle by musician Arnetta Johnson.








 Disciplines :





Credits :

Instructor : Graphic Design
Advertising and Marketing
Motion Graphics and Animation
Publication


Taylor Gunnells

Ryan Russell

Out of Home Advertising

Posters and signage were created to be displayed around campus and within the dining hall stores where LIFEWTR is sold. The sizzle reel would be shown in campus stores where LIFEWTR is sold.

Billboards advertisements and CATABus wraps were conceptualized to create more brand awareness across the town, as many students and staff live off campus and commute every day.






Digital Advertisements

Location based Instagram advertisements and posts would appear on the feeds of students at  University  Park campus. A social media campaign was designed to announce an immersive experience event highlighting the artists work and LIFETWTR brand on campus.




Immersive Experience

This is a conceptual immersive experience within the Zoller Gallery at Penn State. The bottles hanging from the ceiling illuminate when motion is detected around them, showing people that they are the “spark” that ignites the light. This event would occur over the first Saturday in February to highlight the work of black artists and musicians during Black History Month. Several concerts occur during the month of February in the music building adjacent to the gallery, and we wanted to create an expansion of those concerts to showcase the work of our artist, Arnetta Johnson, and the Life Unseen project with LIFEWTR.